Resume

Professional Experience

Marketing Coordinator

Feb 2023 - Nov 2023

Los Angeles, US

Increased impressions by 1559%, engagement by 1630%, and new followers by 2050% within one week by redefining social media strategies to align with competitive insights of the streaming service
Acquired 200 new users to our product per day by implementing strategies on Google Ads, Facebook Ads, and social media
Analyzed the performance monthly of marketing campaigns, optimizing for effectiveness and adjusting strategies accordingly with Google Analysis and Excel
Led 2 to 3 marketing campaigns per month, and worked closely with the product, design, and content teams to ensure a cohesive user experience and brand messaging
Created and maintained engagement with customers of all ages by adopting different personas on multiple channels, integrating feedback into marketing strategies
Oversaw the allocation of the performance marketing budget to optimize the result and adjusted strategies regularly

Sep 2021 - Feb 2023

Los Angeles, US

Created and managed all social media content on Facebook and Instagram and increase engagement with the existing and audience by 111%
Designed and executed Facebook and Instagram Ads campaigns and grew the brand’s social media presence by 150%
Analyzed weekly reports of paid Facebook and Instagram Ads to optimize digital marketing approaches, increasing reach by 300%
Redefined and implemented social media strategies on Instagram and Facebook to strengthen brand image and increase audience awareness
Developed and executed email marketing campaigns on MailChimpto to promote art collections and reach over 16,000 subscribers and attendees
Managed and updated digital content for over 2,000 pieces across five websites, including the gallery’s website

Aug 2022 - Present

Oversees and improves social media strategies on Instagram and TikTok
Brainstorm content ideas on Instagram and TikTok with the artist and the team
Creates and executes visual content on Instagram and TikTok to improve engagement and impressions
Researches and analyzes data from previous campaigns and redefines strategies according to perspective platforms

Sep 2015 - Present

Developed marketing strategies by creating promotional articles and graphics for the social media platform Weibo to gain 2000 followers overnight
Planned and executed influencer marketing campaigns, including collaborating with mid-level influencers to improve merch sales
Established strong business relationships with local manufacturers for large-scale merch production
Maintained engagement with the community on Wechat through direct messages and responses to inquiries and questions

What I can offer as a content creator, entrepreneur, social media specialist, and digital marketer.

Copywriting

Brainstorm, write, and edit social media content for artists and brands.

Digital Marketing

Visual Design

Create and design visual content for social media accounts and websites with Photoshop, InDesign, Illustrator, and Canva.

Website Building

Build and design websites on WordPress and Wix.

P.S. I am building an introductory website about Chinese Musicals.

Social Media Management

A decade of experience in content calendar, social media management, and community engagement with Hootsuite and Meta Business Suite.

Data Analysis

Research and analyze the performance of Instagram, Facebook, and TikTok to redefine strategies and improve awareness and engagement.